Soad Elmasoud Exclusive Interview – Performance & Success Coach

Soad Elmasoud was recently interviewed by RootsAndRoutesMag.com and below is the Q&A session we had with Soad.

Soad Elmasoud As Cover Story Interview – October 2025 Edition

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Background, Interests, and Significant Life Experiences

I was born and raised in Sweden, with roots in Morocco. My childhood was extremely challenging — a dysfunctional environment where I often felt invisible, unheard, and like nobody. I had no validation, no support, and no guidance. Looking back, it’s almost a miracle that my life didn’t take a completely different path.

From the age of 19, I decided to start a different journey — a journey to find myself, not the version shaped by my environment or by others’ expectations. I wanted inner peace, clarity, and a life that reflected the dreams I held in my heart. Even then, I dreamed of freedom, joy, and success, but I couldn’t yet see the how.

I relied entirely on my faith in God. I prayed late into the night with humility, tears, and an open heart, asking for guidance, strength, and clarity. That faith became the foundation that carried me through loneliness, fear, and the many obstacles of starting completely from scratch.

At 19, I had nothing. No roadmap, no support, no safety net — only faith, determination, and a deep desire to create a life that mattered. Against all odds, I refused to let my circumstances define me. Every step forward was a battle against the environment I came from, against patterns that told me I wasn’t enough, and against the weight of feeling invisible.

Major Challenge

The greatest challenge in my life was rising above the limitations that were placed on me — both by my environment and by the beliefs I had absorbed about myself. Growing up with no one to guide me, I had to teach myself how to survive, how to dream bigger, and how to fight for a life I didn’t yet see clearly.

The odds were stacked against me. Many people would have expected my life to turn out differently — that I would remain trapped in struggle, lost, or unnoticed. But I chose a different path. I chose to believe in my own potential, to cultivate discipline, resilience, and faith.

Proud Moment

I am most proud of how I transformed my life from scratch and then guided other women to do the same. After years of climbing the corporate ladder and reaching a top managerial position, I made the bold decision to resign. I left the security, prestige, and stability of a high-powered corporate role to start my own coaching business — a leap that demanded faith, courage, and total trust in myself.

Today, I help high-achieving women and female entrepreneurs break through the barriers holding them back. I guide them to uncover their true potential, shift their mindset, and step confidently into aligned action. I watch clients move from self-doubt, fear, and limitation to clarity, confidence, and measurable results — in their businesses, careers, and lives. Seeing them transform and embrace their power is profoundly rewarding, and it reminds me every day why I chose this path.

Daily Motivation

What keeps me going is the knowledge that no matter the circumstances you’re born into, transformation is possible. My journey reminds me every day that even in the darkest moments, faith, courage, and determination can carve a path to something extraordinary.

Message to Readers

For a long time, I thought I was doing everything “right.” Working hard, pushing myself, being strong — always chasing results, always striving for more.
But deep down, I was exhausted. I couldn’t understand why things weren’t shifting the way I wanted. Why I kept repeating the same patterns.

Then came the realization that changed everything:
Nothing changes until you do.

Your outer world — the results you see, the opportunities you attract, the relationships you experience — is nothing but a reflection of your inner world. Your beliefs, your emotions, your level of self-worth.

It’s not easy to accept, because it means taking full responsibility for where you are. You can’t blame luck, people, or circumstances anymore. You realize — it’s me. I am the common denominator in every experience of my life.

That truth was confronting. But it was also the beginning of real power.

When I stopped pointing outward and started looking inward, everything began to shift. I started healing, rewiring old patterns, and releasing the stories I was unconsciously living by.

I learned that your results will always rise to the level of your identity — not your effort.
And your identity is built from how you see yourself when no one’s watching.

So if you want to change your outer world, you have to be brave enough to look within.
Not with judgment, but with honesty.

Because the moment you take full ownership — without excuses, without waiting for something or someone to change — that’s when you finally become unstoppable.